By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: Singapore looks to Big Data, immersive media with infocomm media masterplan
Share
Aa
TechgoonduTechgoondu
Aa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Internet > Singapore looks to Big Data, immersive media with infocomm media masterplan
InternetMedia

Singapore looks to Big Data, immersive media with infocomm media masterplan

Alfred Siew
Last updated: August 18, 2015 at 10:18 PM
Alfred Siew Published August 18, 2015
6 Min Read
SHARE

When Singapore’s new 10-year plan for the infocomm and media industries was unveiled last week, one big issue it faced was how uncertain and unpredictable the future was.

Here was a blueprint, the latest in a series of decade-long plans, aimed at steering the Singapore government and private sector into areas that would be big in the years ahead, such as data analytics and immersive media.

Yet, who knows how things will pan out in the next five years, never mind 10 years? Facebook is only 11 years old. Apple only launched its iPhone eight years ago.

Koh Boon Hwee, chairman of the committee that drew up the Infocomm Media Masterplan, said as much in his message prefacing the report.

It was a “living” reference, he noted, at a time when disruptive and unpredictable technologies and killer apps will emerge and redefine the digital landscape.

Then why plan? Because there needs to be a coherent strategy to guide both the public and private sectors, even as they experiment with the unusual and stride into unexplored fields.

Indeed, much of the report is about a future where today’s nascent technologies will develop into a big part of everyday life.

Data analytics, for example, can be used for teachers to find learning trends from the assignments they mark. Instead of manually looking for weak points for each student, teachers can get better insights from an automated process.

This may also allow for customised learning. So students will only be asked to work more on the areas they are weaker in. Teachers also can decide to devote more time on areas where students require more help in.

Of course, this is a much simplified scenario. In the end, only teachers can decide if technology is the answer. If it adds to their workload, it could end up impacting the meaningful hours they spend with students instead.

Besides schools, data analytics can also help small and medium enterprises (SMEs) better understand customer habits when they buy items online, the report suggests.

Using location-based services and social media, retailers can let send a mobile voucher to a shopper to buy a blouse at a store if she’s nearby or have the item sent to her later.

At the same time, urban logistics can get a lift if logistics companies collaborate and share resources optimally, the report adds.

With a live urban logistics system, delivery trucks can consolidate the goods for a location instead of being sent out without a full load. Drones can also be used in future, as Amazon is testing in the United States.

These are two areas that will come into play more, as e-commerce booms in Singapore. Certainly, with better planning, the trips that delivery trucks make can be reduced or optimised to avoid adding to the worsening jams in the city.

Yet another area that Singapore plans to explore is immersive media. In particular, language translation will come in handy, say, when it comes to watching TV in different languages.

Real-time translation is something that is still challenging today, but which could improve with machine-learning technologies, the report suggests.

Broadcasters, for example, could show a programme in Mandarin and have it translated into Malay or English on the fly. Alternatively, they could have real-time subtitles.

The same technology could work for e-government services. Singaporeans calling in for help in their native language could have it translated into English, for example, if the staff on the line does not understand it.

The masterplan is not entirely new, to be fair. A summary had been published months ahead. Plus, many of the plans include Singapore’s push to be a smart nation, which the government had unveiled earlier.

Yet, it addresses areas that Singapore had missed out on earlier. Manpower development, through the learning of coding skills from young, is a big area.

In many ways, the report reflects the challenges ahead. The last time the government unveiled plans the infocomm sector for the 10 years leading to 2015, it identified a nationwide fibre optics network and wireless hotspots as the areas to sink money into.

That has brought about the basic infrastructure in recent years. It has also allowed Singapore to close the gap on regional rivals such as Hong Kong and South Korea in terms of the underlying foundation for a digital economy.

The next 10 years will not be as straightforward. With the digital highways in place, now comes the question of how best to use them.

You Might Also Like

As TikTok faces a possible ban in the US, should users elsewhere be worried?

Foodpanda to use Gogoro electric scooters in battery swapping trial with Cycle & Carriage

Q&A: Delivering movies digitally and securely from around the world

Give a royal wave and avoid munchies during video calls, say etiquette experts Debrett’s

New media with old media problems, as Facebook looks to paid subscriptions

TAGGED: Big data, Singapore infocomm media masterplan

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Alfred Siew August 18, 2015
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Copy Link Print
Share
Avatar photo
By Alfred Siew
Follow:
Alfred is a writer, speaker and media instructor who has covered the telecom, media and technology scene for more than 20 years. Previously the technology correspondent for The Straits Times, he now edits the Techgoondu.com blog and runs his own technology and media consultancy.
Previous Article Asean CIOs are among the most forward-looking IT leaders, says HDS
Next Article King's Quest: A Knight to Remember Goondu review: King’s Quest Chapter 1: A Knight to Remember
Leave a comment

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

Facebook Like
Twitter Follow

Latest News

Oppo Find N2 Flip review: A worthy flip phone alternative to Samsung
Cellphones Mobile March 26, 2023
As TikTok faces a possible ban in the US, should users elsewhere be worried?
Cybersecurity Internet March 24, 2023
Foodpanda to use Gogoro electric scooters in battery swapping trial with Cycle & Carriage
Enterprise Internet March 23, 2023
RedCap: A new cellular IoT technology for the 5G era
Enterprise Software Telecom March 23, 2023
//

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
Follow US

© 2023 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact

Join Us!

Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
Welcome Back!

Sign in to your account

Lost your password?