By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: At Leica, a partnership with Huawei is bearing fruit with breakthroughs in mobile photography
Share
Font ResizerAa
TechgoonduTechgoondu
Font ResizerAa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Mobile > Cellphones > At Leica, a partnership with Huawei is bearing fruit with breakthroughs in mobile photography
CellphonesImagingMobile

At Leica, a partnership with Huawei is bearing fruit with breakthroughs in mobile photography

Wilson Wong
Last updated: April 5, 2018 at 10:57 PM
Wilson Wong
Published: April 5, 2018
8 Min Read
SHARE
A visit to Leica’s hometown of Wetzlar will always be a highlight for any photographer visiting Germany. Open in 2014, the headquarters at the Leitz Park facility are also where the famed camera maker works with Huawei on its latest smartphones.

When Huawei first said that it was using Leica camera technology in its smartphones in 2016, there were many who doubted the partnership.

What’s a Chinese company that had often been accused in the West for its alleged ties to the government and whose phones mimicked the iPhone doing with a venerable German innovator that is much-loved in the photography world?

Well, two years on, there isn’t any more doubt about the quality of Huawei phones that use Leica’s know-how in optics and image quality.

The phones that have come since – the Mate 9 and 10, and the P10 and now the latest P20 – are clearly the best in the business of smartphone photography.

As I saw last week during a media visit to the Leica headquarters in Wetzlar, Germany, this partnership was not just a branding exercise. Huawei wasn’t simply slapping on the Leica brand.

The very first portable camera prototype created by inventor Oskar Barnack in 1913, displayed at the Leica headquarters. PHOTO: Wilson Wong

The work that Leica put into the P20 is testament to that. Instead of the wide and ultra-wide lenses on rival smartphones, the folks at Leica went with a 3x zoom camera module, after consulting users.

This was on top of the already impressive monochrome and colour camera modules already on earlier Huawei phones. So, the P20 has three sensors – a first for a smartphone.

“The people who have taken pictures with the smartphones, they also aim for having a kind of an optical zoom so they want to be closer to the object,” said Marius Eschweiler, Leica’s global director for business development.

The P20 Pro comes with a three-sensor-lens system that works together to create images within the camera itself. From left: 20MP monochrome sensor, 40MP colour sensor and 8MP sensor with 3x optical zoom. PHOTO: Wilson Wong

Another decision that Leica made when it came to improving the camera prowess on the new P20 was the main sensor to capture the colours in an image.

Dr Florian Weiler, project manager of optical design, told reporters that the 40-megapixel sensor not only provides good image quality at the wide angle of 27mm (full-frame equivalent) but also allows up to 3x magnification without any degradation. This, he added, is thanks to the amount of data provided by the sensor.

Still, despite the technology it provides, Leica is also known for its attention to detail and insistence on quality. Its cameras are not cheap, but you can count on their quality.

With assembly stations staffed by experienced technicians, Leica has always produced top-quality, handcrafted lens for its camera systems. PHOTO: Wilson Wong

Some Leica employees have more than a decade of experience in hand-assembling camera lenses – one has been doing it for 30 years, we are told. There are quality tests done at every conceivable step of the production, with very little deviation allowed for the completed product.

Interestingly, people and not just technology have an important part to play in producing Leica’s famed image quality. For the new Huawei phones, a panel of experts provide subjective views to tweak the settings further, before they are used by the phone’s camera system.

The new phones have a Leica characteristics or “look” that comes with a certain signal-to-noise ratio, colour reproduction and dynamic range, according to Leica executives.

At an interview session with (from left) Peter Gauden, Huawei’s global senior product marketing manager, Dr Florian Weiler, Leica’s project manager for optical design, and Marius Eschweiler, Leica’s global director for business development. PHOTO: Wilson Wong

It helps that the German company has had a big part to play in making cameras as we know today. Back in 1913, the first 35mm compact camera was created by engineer Oskar Barnack at Leitz Camera. Leica, an anagram of that, was the name given to that breakthrough camera.

In many ways, Leica engineers today see themselves as innovators on another compact format – the smartphone. After all, this is the main camera of choice today for users.

In the P20 launched just last week, we got the first large 1/1.7-inch sensor in a smartphone, which brought huge improvements in image quality. Not to mention the artificial intelligence (AI) that is playing a bigger role now.

The Huawei P20 and P20 Pro. The latest mobile photography powerhouse made with the help of Leica’s technology. PHOTO: Handout

“There are no images, no example photos, which reside in the new (AI) processing unit,” said Peter Gauden, a global senior product marketing manager at Huawei.

He added the images are looked at by a “mathematical equation”, which helps the phone understand what that image actually is.

It then applies the settings for an “aesthetically pleasing” version of a beach scene or a portrait or a picture of the cat, he explained.

With more people using smartphones as their main camera, the improvements to the processor will only make the smartphone camera smarter. For example, it will not only recognise the subject as a dog, but the exact breed as well.

The lobby of the Leitz Park facility. Photos taken with Leica cameras are displayed prominently. The company believes camera systems and smartphones will co-exist. PHOTO: Wilson Wong

With the next Huawei Mate smartphone being planned for the second half of the year, the Leica folks are not resting after the latest breakthrough. Its camera performance is expected to improve on the just-launched P20.

Leica and Huawei now have more teams working in the areas of R&D and innovation than before, according to both companies’ representatives. Yet, there is a finite space on a phone.

Huawei has to provide a phone concept and a place on the phone for Leica engineers to work with. Engineers from both sides then come together to fit that camera into the slim body of a phone. On the P20 Pro, that includes placing no fewer than three lenses for the main rear camera.

Said Leica’s Dr Weiler: “The biggest challenge is to convince Huawei to give us more space!”

Samsung unveils Galaxy S23 FE “near-flagship” phone, plus similar tablets, earphones
With more phones hitting the market, Singapore telcos rush out earlier version of 5G
A preview of touch-screen laptops at Computex
Singaporean helms HP Asia-Pacific, joins elite group leading Asian operations of global tech companies
Hands On: Samsung Galaxy A7
TAGGED:HuaweiLeicamobileNeural-network processing unitP20photography

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Copy Link Print
ByWilson Wong
Follow:
Wilson is a self-taught photographer whose passion started with his father’s old Canon L Rangefinder camera. He now leads the 12,000+ strong Singapore Photography & Imaging Network group. His photos have won acclaim from Nikon and Fujifilm, and are featured in various books and exhibitions.
Previous Article Buy GPUs to save money, says Nvidia, as it brings out AI-focused products
Next Article StarHub boosts 4G speeds to 1Gbps in parts of Singapore
Leave a Comment

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

FacebookLike
XFollow

Latest News

Scammers are so successful they even accidentally scam themselves now
Cybersecurity Internet
June 10, 2025
Doom: The Dark Ages review: Future fantastic demon slaying
Gaming
June 10, 2025
Plaud NotePin review: Note-taking made easy with AI
Internet Mobile
June 9, 2025
Can smart grocery carts, biometric payments boost retailers like FairPrice?
Enterprise Internet
June 6, 2025

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
© 2024 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact
Join Us!
Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?