StarHub has entered what it calls the “next-gen broadband war” with its latest fibre-based broadband service plans, joining what is turning out to be a big fight for consumer dollars in a newly-shaken up market.

The “green” camp is charging S$68.27 a month for its 100Mbps fibre-to-the-home (FTTH) plan, which offers 50Mbps uploads and an international link of 15Mbps.

Credit: Shuttlestock

A strange thing happened yesterday in Singapore, when a slew of new broadband offerings became available at competitive prices, over the country’s new fibre optic network being extended to homes and offices.

The new next-gen network, four years in the making, is now starting to be available to homes and offices, which are being progressively hooked up. By mid-2012, 95 per cent of the island will be wired up.

Since the new network, partly funded by taxpayers’ dollars, mandates an open wholesale price for all telcos, no single operator gets preferential rates to use and resell the bandwidth provided by it. This means a level playing field for all telcos, and better deals for consumers down the stream.

Years after they first heard the phrase “ultra-fast broadband”, home owners and businesses here can finally log on to Singapore’s new next-gen broadband service next month, when it goes online with promises of faster speeds and cheaper rates.

SingTel today unveiled an aggressive price plan for new FTTH (fibre-to-the-home) services that already looks like forcing new competition in a market that many users have complained is plagued with slow and expensive services, especially when compared to those in South Korea or Hong Kong.

The new services will be available to users whose homes and offices are already wired up with fibre optic cables to Singapore’s next-gen broadband network. Homes are still being wired up at the moment.

Starting from S$85.90 a month, SingTel’s basic FTTH service for home users will offer download speeds of 150Mbps, upload of 75Mbps, and an international link of 15Mbps.

Singapore will be running a S$5 million, year-long trial of 3D TV from today, just months after the first 3D TVs started going on sale here at retail stores.

The trial will be run by broadcasters SingTel, StarHub and Mediacorp, said Minister for Information, Communications and the Arts, Lui Tuck Yew, at the opening of the CommunicAsia show this morning.

No, it is not SingTel and StarHub you should be angry with. Nor should you fret that the S$66 package – at about S$1-a-match – to watch the World Cup on the telly is four times more than what you had paid in 2006.

Rather, the best reason to switch off from next month’s football extravaganza is because you, the Singapore football fan, have been taken for a ride.

And unless you vote with your remote, prices for sports programming and other pay-TV offerings in future will go further north, after these World Cup deals announced last Friday.

Singapore football fans are finally getting all the live matches for World Cup 2010, after the country almost ended up as one of a handful that could not reach a deal with FIFA to broadcast the world’s biggest football show.

In the end, StarHub and StarHub are said to have ironed out a deal that will cost them about US$15 million (S$21 million), which is half the S$40 million asking price that had been reported earlier.

From April 30, all you couch potatoes will be punching in different numbers on your StarHub remote to access the channels you have grown so accustomed to over the more than 10 years that cable TV has been on the telly in Singapore.

Following other pay-TV operators like Astro in Malaysia, StarHub is changing all its channel numbers into three-digit numbers, themed along the genres they belong to.

So, your favourite Football Channel would be changed from Ch 27 to Ch 222 (Ch 200+ is for sports), while HBO would change from Ch60 to Ch601 (Ch 600+ for movies), for example.

It’s official.

Two months after Techgoondu first broke the news that the Motorola Milestone was coming to Singapore via StarHub in March, the companies have unveiled that the much sought-after phone will go on sale this weekend.

The Android 2.1 phone with a keyboard is not just slim but also runs fast with Google’s latest OS that seems to be gobbling up the market, effortlessly adding more phone makers under its banner each month.

After all these years, and facing the wrath of football fans deprived of live World Cup matches, Singapore’s media regulators finally decided a fortnight ago to rule out exclusive pay-TV content henceforth and bring an end to one of their most costly mistakes of late.

As Acting Minister for Information, Communications and the Arts (MICA), Lui Tuck Yew, told Parliament two weeks ago, the authorities will now force pay-TV operators – mainly StarHub and SingTel now – to share their content.

This brings an end to costly bidding exercises that have made it expensive for football fans to watch exclusive programmes like live Barclays Premier League (BPL) matches.

While a positive move, the question remains if this has come too late, and if the authorities, mainly the Media Development Authority (MDA), an agency within MICA, had allowed such a distorted market to develop over the years.

So you have ripped apart your DHL package and started messing around with your spanking new Nexus One from Google.

Wait a second, I hate to spoil your party, but this “Superphone” needs a lot of extra fiddling with for you to get the absolute best out of it. For example, getting MMS to work with it – especially on StarHub – is still something of a mystery to many users. Trying to call someone requires you to scroll through the Contacts list.

Well, we don’t want that! After playing with my own Nexus One for over a week, I’m glad to have found ways to get around these little irritating moments in an otherwise excellent phone.

Here’s an all-in-one guide to get you quickly off the blocks: