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Circles.Life woos mobile data users with cheap 20GB add-on plan

March 7th, 2017 | by Alfred Siew
Circles.Life woos mobile data users with cheap 20GB add-on plan
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Circles.Life executives briefing reporters in Singapore on its new mobile data add-on plan on March 7, 2017. PHOTO: Handout

Mobile users who want to surf to their hearts’ content will be happy to find a new Circles.Life add-on data plan that offers as much as 20GB for just S$20 a month. As no-contract plans go in Singapore, this is looking like the sweetest deal for now.

Users will first have to sign up for a basic Circles.Life plan for S$28 a month, which gives them 6GB of data. Add another S$20 for a total of S$48 a month and they can get a generous 26GB of mobile data.

This is more than twice the 12GB mobile offerings that were common before 2012, when the Big Three telecom operators in Singapore decided to cut back the free mobile bundle for most of their plans.

Today, a SIM-only plan from Singtel goes for S$127 a month for a 23GB offering. A no-contract M1 offering costs S$125 for 15GB, while StarHub has a 12GB no-contract offering for S$110.

Circles.Life, which entered the market last year, is targeting a segment of the market that does not appear to be very well served by the three major telcos. Though it relies on M1’s network to connect its customers, it has also been banking on a “digital” experience and cheaper deals to attract users.

Unencumbered by traditional telco systems, it believes it can use the digital insights provided by its in-house systems to improve customer experience. For example, customers are prompted to boost their data bundles if they are close to using up their free quota.

The new plan from Circles.Life is the latest sign of the intense competition that is set to get tougher as a new player – TPG – readies to enter the fray.

In the past 18 months, telcos have cut mobile roaming rates, while introducing more attractive data-centric bundles and more flexible options to attract and retain users.

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